Browsing "Older Posts"

How To Start A Successful Content Marketing Campaign From Scratch

By Jessie L. Morgan → Monday, June 18, 2018
92% of B2B organizations are committed to content marketing

73% say their content are moderately or very successful

(According to The 2018 B2B Content Marketing Benchmarks, Budgets and Trends - an annual report released by Content Marketing Institute and MarketingProfs)

These numbers indicate that content marketing has become an important part in digital marketing campaigns and it’s obvious that only a few organizations are falling behind in their support of content marketing initiatives. Creating high quality content has been the main factor to organizations’ success.

As we know, to produce a successful content marketing campaign is not an easy task, it requires resources, dedication and patience. Failure to provide these factors will lead to misguided efforts, disinterested readership, and a waste of time, money and human resources.

If you are marketers who prepare to launch a marketing campaign, these 7 factors to start a successful content marketing campaign from scratch are exactly what you need to reach your goals.

Once you have applied all the factors in this article, you can count yourselves among marketers that say they are very successful.

1. Define your goals

Content Marketing Campaign Goal

Top 10 Amazing Benefits of Content Marketing

By Jessie L. Morgan → Sunday, June 17, 2018
Content marketing plays so important a role in the overall marketing campaign. While it is critical to the success of many businesses in digital age, only a small percent of marketers commit that their content marketing campaign is effective.
content marketing, content marketing strategy

Content marketing for business and How to use it?

By Jessie L. Morgan → Saturday, June 16, 2018
There is no doubt that content marketing is dominating in the digital marketing industry. Whether it comes to social media, search engines or email marketing efforts, content has become the main component of each these tactics and channels.
content marketing, content marketing for business

While more and more people are committing to content marketing, only a few of them admit that they are really successful with their efforts to develop business. In fact, the majority of companies are struggling with the effectiveness of content marketing campaigns.

First and foremost, marketers have to understand deedly about content marketing and the tactics to grow business with it. That’s what I’ll share in this article. Let’s dive in!

11 Vital Tools to Help Launch Your First Content Marketing Campaign

By Jessie L. Morgan → Friday, June 15, 2018
You know the weapon all content marketers want to have? Good tools that help for better research, plan, create and deliver content on social channels.
content marketing tools, content marketing campain

How To Produce Outstanding Content Marketing Campaigns

By Jessie L. Morgan → Thursday, June 7, 2018
How to produce successful and outstanding content marketing campaigns is the question of all marketers. Obviously it’s not an easy task, but when you can do it, the results will make you happy and help you realize that it’s worth every effort.
content marketing, content marketing campain

5 secret ingredients to create viral content

By Jessie L. Morgan → Tuesday, May 22, 2018
5 secret ingredients to create viral content - content marketing

Creating viral content – the one that spreads over millions of people in a very short time is the dream of every marketer.

Now that we have so much viral content available on social networks, we have no choice but create our own to attract audience.

5 tips for crafting interactive Email Marketing Content (part 1)

By Jessie L. Morgan → Monday, April 30, 2018
While email is an effective way to keep in touch with customers, people mainly use it as sales channels rather than sharing brand’s content.

In fact, 80% of content marketers are taking advantage of email, and most of them could stand to improve their strategies.

To gain your customer attention through emails, you’ll need to send engaging content that can push them to interact. Interactive content is a good way to increase subscribers and encourage them to share information with you.
email marketing, content marketing
In this article, I’ll share will you 5 useful tips for crafting such a kind of content:

1. Make your subscribers surprised and delighted.

 email marketing content - make surprised

Everyday, your customers are likely to receive a lot of emails which include so much text and information that can make them bored and stressed. If you stay away from the crowd and do something new, you’ll have a chance of being remembered and loved. You can do this by sending content that make your customers surprised and delighted.

In more details, you can include interactive materials such as memes, gifs and videos in your emails. Expand your imagination, use your creativity to bring people what they need in an unique and amazing way. Because of the delighted moment you bring about, your customers will remember you, love you and as a result want to open your emails and link back to your website.

With these kind of emails, you can provide less information while adding more conversational tone to leave an impression of your brand being more friendly and approachable, which in turn, will encourage them to connect with you.

2. Use human spyche for more impact

Content that can push people to interact more has powerful psychological triggers. According to research, human are driven to interact by key psychological components such as curiosity or the brain’s ability to respond to operant conditioning.

By understanding and leveraging these core principles, you will be able to build the best possible interactive campaigns, and will encourage customers to engage with your brand.

Once you have the key answer to why people are motivated to click, read, and share, it’ll become much more easier for you to create effective content.

3. Combine interactive experiences with personalization efforts

 business email marketing content

You will need to collect information about your subscribers so as to build personalized experiences. The data includes their interests, preferences, location, age, gender, and other attributes.

By providing interactive content, you will have chance to gain more information as your subscribers response to it and all data is stored. Moreover, you can use use interactivity to offer insights in exchange.

Let’s take an example, Paradigm Life provides a Financial Literacy Quiz to help their audience understand financial knowledge. If the company encourages subscriber to do this quiz through email, they will be attracted. When they visit the calculator, they’ll enter information which Paradigm Life can use to segment and personalize their future marketing efforts.

4. Run interactive campaigns that feed subscribers’ needs

Think about what your subscribers want to know and what kind of information you can provide them. If your email contain the information that they are craving for in a very interactive form, they will click your link right away.

For instance, when The New York Times launched the campaign “Is It Better to Rent or Buy”, people loved this because it could bring about the things they need - the information to understand best options for housing.

Remember to always ask yourself: How can your brand solve a your prospect’s problems and drive conversions? Just when you touch their paint points and help them to solve it, you become valuable to them.

5. Let make it fun

 email marketing content emotions

In addition to an explicit sales goal, emails carry other important missions including building brand awareness and encouraging customer loyalty. And when it comes to increasing engagement, sheer entertainment may be an effective way to make it done.

Send entertaining materials for special occasions or making your regular newsletter interactive. Some of the highest number of CTRs (click-through rate) come from emails that don’t contain much promotion information or your business, they still drive traffic to your site though.

Conclusion

If you are content marketers who are striving for being successful with emails, interactive content is a good option for you to get started. Equipped with these above 5 tips and you’ll see amazing impact of interactive email marketing content.


How to construct an effective SEO Content Marketing Strategy?

By Jessie L. Morgan → Friday, April 13, 2018
We all know about the important role of SEO and content marketing in the overall digital marketing strategy. Producing great content is not enough to achieve great SEO results and to do this, you must have an effective SEO content marketing strategy.

According to Google's Andrey Lipattsev, content is among the top 3 ranking factors in search. Yet you can not just create content and hope for it to drive traffic. You need to make it stand out and be friendly with search engines. This is where seo content marketing strategy comes into play.

If you are a marketer who is striving to get more traffic through search engines, this is what you may need.

Let’s see secret ways to construct an effective seo content marketing strategy !!

1. Focus on topics that are less difficult

SEO Content Marketing Strategy

The first step to have an effective content strategy is to define the topics of your content. You have to spend time on research, which can be executed by analyzing the keywords through tools such as Keyword Planner, Keyword Tool and SEMrush.

There are 3 main criteria that you should pay attention to during your research:

  • - Search volume
  • - Competition/keyword difficulty
  • - Traffic value/cost


Interestingly, what you should do is to search for volume and value with low difficulty. However, almost all of your main keywords will not satisfy this, so you should focus on topics that are less difficult.

Fortunately, you can easily estimate keyword difficulty by various tools like SEMrush. Remember to use the same tool when you want to compare the difficulty of potential topics.

On the other hand, you can also evaluate keyword difficulty manually by analyzing the SERPs. Check the pages that have high position in search engines to see whether the brands’ name are famous or not, if they are, you obviously face high competition and vice versa.

If you are a small business whose brand is not widely known and authoritative, the best strategy you should use is to focus on lower difficulty topics.

2. Layer content and optimize internal links

SEO Content Marketing Strategy - link building

Content layering and internal linking are important factors in building content strategy.

When you succeed in these efforts, you will gain many benefits, including:

  • - Shared authority: Middle-of-the-funnel content is usually more linkable than bottom-of-the-funnel content. Via internal linking, valuable equity can be passed from the links pointing to your mid-funnel content through to your converting pages.
  • - Fueled brand authority and recognition: Ranking pages for mid-funnel queries can help you to gain authority and recognition that pays dividends later in bottom-funnel searches.
  • - Link acquisition for converting pages: Advertising of mid-funnel pages can yield links for bottom-funnel pages if they’re effectively linked within the content you are advertising


Through linking internally and layering content, you can make your site become an effective one which is easy to follow for readers and search engines-friendly.

3. Pay attention to linkability and opportunity

SEO Content Marketing Strategy

Linkability is an important factor in all content strategy and it brings about many benefits other than search. Because of the value of links in SEO strategy, you should pay attention to linkability during the process of planning content.

Linkability, or “linkworthiness” is about both potential and securing links. There are many ways to link to your site, so to improve this, you need to think about why someone might link.

In the first place, you can start with the potential outreach audience of your content. There are people that might concern about your content and want to link and share it if they know about its existence.

Factors you need to consider when analyzing outreach prospects include:

  • - Search volume for associated keyword.
  • - The number of unique domains linking to top results.
  • - Types of pages linking to top results.


Additionally, analyzing link opportunity is what you need to do. By doing this, you can have the answer to one question: Can I produce something better or more useful than the content is already ranking?

A few tactics you can use to improve what’s currently ranking include:

  • - Crafting more searchable titles and headlines
  • - Upgrading readability and content formatting
  • - Optimizing your website to maximize page speed.
  • - Citing reputable authorities and source
  • - Expanding or digging deep into the topics
  • - Sharing new or original research


Moreover, another ways to make your content stand out is to add some extra formats to diversify your content. Try to make your website more attractive with various types of content such as videos, infographics, animations, and so on. This will surely require an investment, but with its results, it’s worth spending money on.

4. Always update and maintain existing content


In addition to crafting new content, you need to put an eye existing one to ensure it’s always updated and relevant.

As you define potential link opportunities, remember to take advantages of your old content. Sometimes it’s even more effective to maintain and upgrade old content rather than crafting something new from scratch. Actually, you can apply any of the method listed above to improve your page.

For instance, adding more content formats can help to effectively upgrading your existing content. More specifically, adding a video to a long-form content can lead to more linkability, attract more audience and drive more traffic.

Another way to update and maintain old content is repurposing. Considering your underperforming content and see if it can be used for another purpose. After that, try to asset it into something that better suits for researcher.

And last but not least, make your pages fresh by adding a “Last updated” tag at the top of each page. This tactic will help your audience believe that your content is updated and it’s trustworthy. Also, you can regularly upgrade the topic to keep it fresh and competitive in search.

Conclusion

To succeed in seo content marketing is not easy and not quick. But if you are willing make an effort, then the results will outperform any other competitors.

Keep in mind these tactics if you are a content planner:

  1. - Focus on topics that are less difficult
  2. - Layer content and optimize internal links
  3. - Pay attention to linkability and opportunity
  4. - Always update and maintain existing content

Apply all of them and you’ll see what happens.

10 Content Marketing Platforms every marketer needs to know

By Jessie L. Morgan → Thursday, January 25, 2018
Content marketing is the best weapon for you to win in the digital marketing arena. However, not many marketers can succeed with their content marketing efforts. To do that, in addition to key factors such as strategy, tools and technology needed, you will have to use the best platforms for content marketing.

So what is the best platform and how can you find it? Let’s go through these 10 content marketing platforms that would help you to be successful with your campaign.

Take a look at them and you’ll find what you need.

1. Prezi

 Content Marketing Platforms - Prezi

Pezi is a cloud based presentation software and has been available in since 2008. Thanks to it, people can add fun and creativity to boring presentation slides. Additionally, you can easily zoom in and zoom out or pan from left to right, and vice-versa. It has a variety of features which make it more approachable towards users to create more visually dynamic presentations.

Here are some outstanding features of Prezi:
- Importing powerpoint slides
- Presenter view
- Embedding video
- Adding sound and narration
- Better collaboration
- Prezi for iPhone & iPad: Users can download Prezi onto their iphone and ipad.

2. HubSpot

Since its foundation in 2006, HubSpot has been used worldwide. The company really become indispensable when the content marketing revolution started.

While the tool is used by all content marketers of all level, beginners should get used to it to better manage their content marketing campaigns.

Followings are the best features of Hubspot you can use to improve your content:
- Inline Content Editor
- HubSpot Website Platform
- SEO View
- Social Inbox

3. Hawaii Klout

 Content Marketing Platforms -  Hawaii Klout

This platform can rate users on the basis of their social media influence through social media analytics. Besides, it creates user profiles by using data from different social media channels so as to determine their Klout score. With their powerful analytic tools, you can learn how your audience engage with your content and study real time data to optimize your content.

Here are some amazing features of Klout:
- Analytics
- Social Media Engagement
- Optimization
- Klout Pricing
- Klout Review

4. BuzzSumo

Buzzsumo is among the most effective content tools that you cannot ignore. There are two main functions that this tool can deliver to you which include:

Analyze what content performs best for all topics or competitors.
Find key influencers to push your content

If you want to better understand your competition or to learn what type of content performs best with search engines and your audience, you don’t need any other tool.

You can take advantage of BuzzSumo’s powerful features:
- Social media content insights
- Customized alerts
- Personalized interface
- Open API available
- Effective content curation
- Data exports
- Advanced data filters
- Comprehensive social media analytics
- Content creators’ details

5. Scribble Live

 Content Marketing Platforms -  Scribble Live

This is a helpful tool for you to create quality content. Also, it helps to manage the entire content life cycle starting from planning, creating, distributing content and ending with measuring its impact.

The followings are the main features you can make use of to make your content better:
- SEO improvements
- Social shares
- Vine, YouTube and email notifications
- Copying event templates
- Fluid embed widths

6. Hemingway Editor

You know the key element to help your content marketing campaign succeed? It’s obviously the content itself. To achieve your goals, your content must be high quality.

To help you do that, Hemingway editor provides a function that give you a push in the right direction.

This tool identifies problems with the writing of your posts, allowing you to fix issues as you create content, before publishing. It pays attention to problems such as misspellings, grammatical errors, readability, etc and remind you to fix.

Using Hemingway Editor, content creators can surely be more confident when they publish their content.

7. Curata

 Content Marketing Platforms -  Curata

This is an effective content platform that enables you to increase leads and revenue with content . To do that, it allows you to discover quality content.

Here are amazing features of Cutara that you can use:
- Campaign management
- Categorization / Grouping
- Conversion tracking
- Distribution management
- Editorial calendar
- SEO and social media management

8. Portent’s Content Idea Generator

Maybe the question all content creators have is “ how to craft an unique title?”. Whether you are a content specialist or beginner in content area, you must at least once time struggling with titles.

Creating an unique and effective title required skills. Over time, you will find out what works and what doesn’t towards both readers and search engines. While you still spend time to deal with titles, there is a very useful tool that can help.

With Portent’s Content Idea Generator, you will never find any difficulties finding an unique title.
It’s amazing that this tool is very simple to you. Just input the keyword and enter, it will provide you with a variety of unique and intriguing titles. Press refresh button if you don’t like the first title.

9. Percolate

 Content Marketing Platforms -  Percolate

Marketing in the digital age needs technology and data. However, with more and more tools and data you use, you will need to have a system for record of marketing. That’s where Percolate comes into play. This is an end to end platform for enterprises which provides content management, brand management, and social media management.

Here are Percolate features that you can use:
- Content creation
- Content sharing & commenting
- Integrated publishing tools
- Percolate mobile app
- Email marketing
- Social advertising management
- Campaign management
- Change management
- Task management
- Workflow management

10. Ceros

This is a Ceros a cloud based platform that provides end to end solutions for content creators. With its easy-to-use feature, you can create and publish content with any types.

The followings are Ceros’s outstanding features:
- Design studio
- Publishing and embedding
- Analytics dashboard
- Ceros academy