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Email Marketing

Top 5 Best Email Marketing Automation Softwares

By Jessie L. Morgan → Sunday, September 15, 2019
Email marketing has proven its important role in the overall marketing campaigns. And to be really successful with it, you will have to send the right message to the right recipient at the right time. There are many useful tools to help you deal with this. To save more time, get more success, you will need to use email marketing automation softwares.
Top 5 Best Email Marketing Automation Softwares

How to craft effective email marketing content? (Part 2)

By Jessie L. Morgan →
How to craft effective email marketing content? (Part 2)


Running email marketing campaign is an inexpensive and prudent way to attract customers. Not only can you save money on printing cost, but you can also make it easier for your recipients to learn more about your products and services.

However, to succeed with email marketing is not simple at all. Different from social media, email marketing are more personal, more targeted, and more dedicated to reaching out to a specific group of people. And what you need to do is crafting the content that can draw recipients attention and convert them into your prospects.

Here are some useful tips for you to create effective email marketing campaigns:

See more Part 1 here:
5 tips for crafting interactive Email Marketing Content

10 Examples of Successful Email Marketing Campaigns

By Jessie L. Morgan → Tuesday, February 26, 2019
As we all know, email marketing has become an integrated part of inbound marketing. An email marketing campaign aims at increasing communication between the brand and their customers so that companies can persuade customers to engage with them.

Everyday we receive many emails - whether from colleagues, friends and many channels that we subscribe before. So we are usually not comfortable with emails from other companies that are trying to appeal us and want us to connect to them.

However, there are many companies out there that have done very well at email marketing. Their campaign received wonderful results and leave us many valuable lessons to learn from.

So let’s go through successful email marketing campaigns to see how they can do it!
Email Marketing Campaigns

Top 15 Best Email Marketing Tools for every business

By Jessie L. Morgan → Friday, January 25, 2019
There is no denying that emails are an old and reliable channels for delivering a brand’s message. Although they are not as cool, they has proven to be effective and address customers’ important needs.

Every we receive a lot of emails - whether they are from advertisers, for work, or from friends. As almost everyone has to check mails daily, they has become an effective way to spread words among target audience.

Even with the development of social media with the release of Facebook, Twitter, or Instagram, emails still have an indispensible role in marketing.

If you want to be successful in email marketing arena, you will have to know about the most useful tools to deal with emails. That’s what this article is about.

Let’s discover top best email marketing tools that every marketer need to know about.
Email Marketing Tools,  Email marketing automation software

9 Best Email Marketing Platforms For Businesses

By Jessie L. Morgan → Tuesday, June 19, 2018
Email marketing is one of the most cost-effective way to generate sales for businesses. Even having low open and conversion rates, it can be well worth the effort.

Choosing the right platform that is the good fit for your business will help you to save time and bring about profits. However, what is the right platform for email marketing is the question of many marketers.

That’s what I’ll share in this article. Let’s dive in to discover best email marketing platforms to do marketing for your business.
Email Marketing Platforms

5 tips for crafting interactive Email Marketing Content (part 1)

By Jessie L. Morgan → Monday, April 30, 2018
While email is an effective way to keep in touch with customers, people mainly use it as sales channels rather than sharing brand’s content.

In fact, 80% of content marketers are taking advantage of email, and most of them could stand to improve their strategies.

To gain your customer attention through emails, you’ll need to send engaging content that can push them to interact. Interactive content is a good way to increase subscribers and encourage them to share information with you.
email marketing, content marketing
In this article, I’ll share will you 5 useful tips for crafting such a kind of content:

1. Make your subscribers surprised and delighted.

 email marketing content - make surprised

Everyday, your customers are likely to receive a lot of emails which include so much text and information that can make them bored and stressed. If you stay away from the crowd and do something new, you’ll have a chance of being remembered and loved. You can do this by sending content that make your customers surprised and delighted.

In more details, you can include interactive materials such as memes, gifs and videos in your emails. Expand your imagination, use your creativity to bring people what they need in an unique and amazing way. Because of the delighted moment you bring about, your customers will remember you, love you and as a result want to open your emails and link back to your website.

With these kind of emails, you can provide less information while adding more conversational tone to leave an impression of your brand being more friendly and approachable, which in turn, will encourage them to connect with you.

2. Use human spyche for more impact

Content that can push people to interact more has powerful psychological triggers. According to research, human are driven to interact by key psychological components such as curiosity or the brain’s ability to respond to operant conditioning.

By understanding and leveraging these core principles, you will be able to build the best possible interactive campaigns, and will encourage customers to engage with your brand.

Once you have the key answer to why people are motivated to click, read, and share, it’ll become much more easier for you to create effective content.

3. Combine interactive experiences with personalization efforts

 business email marketing content

You will need to collect information about your subscribers so as to build personalized experiences. The data includes their interests, preferences, location, age, gender, and other attributes.

By providing interactive content, you will have chance to gain more information as your subscribers response to it and all data is stored. Moreover, you can use use interactivity to offer insights in exchange.

Let’s take an example, Paradigm Life provides a Financial Literacy Quiz to help their audience understand financial knowledge. If the company encourages subscriber to do this quiz through email, they will be attracted. When they visit the calculator, they’ll enter information which Paradigm Life can use to segment and personalize their future marketing efforts.

4. Run interactive campaigns that feed subscribers’ needs

Think about what your subscribers want to know and what kind of information you can provide them. If your email contain the information that they are craving for in a very interactive form, they will click your link right away.

For instance, when The New York Times launched the campaign “Is It Better to Rent or Buy”, people loved this because it could bring about the things they need - the information to understand best options for housing.

Remember to always ask yourself: How can your brand solve a your prospect’s problems and drive conversions? Just when you touch their paint points and help them to solve it, you become valuable to them.

5. Let make it fun

 email marketing content emotions

In addition to an explicit sales goal, emails carry other important missions including building brand awareness and encouraging customer loyalty. And when it comes to increasing engagement, sheer entertainment may be an effective way to make it done.

Send entertaining materials for special occasions or making your regular newsletter interactive. Some of the highest number of CTRs (click-through rate) come from emails that don’t contain much promotion information or your business, they still drive traffic to your site though.

Conclusion

If you are content marketers who are striving for being successful with emails, interactive content is a good option for you to get started. Equipped with these above 5 tips and you’ll see amazing impact of interactive email marketing content.