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Content Strategy

8 steps to develop a successful social content strategy

By Jessie L. Morgan → Tuesday, September 17, 2019
Just like any other part in digital marketing , social content is a competitive arena. To gain success, you have to do consistent efforts and deliver smart strategy.

But how to develop a social content strategy? I bet this is the question almost every marketer concerns. That‘s what I’ll share in this article.

Let’s go through 8 steps to win at a social media content strategy.
8 steps to develop a successful social content strategy

How to Start Your Career As A Content Marketing Strategist?

By Jessie L. Morgan → Saturday, January 19, 2019
Content marketing has been considered as an indispensable part in all B2B business.

And as a result, content marketers and content strategists are among the hottest jobs in the marketing field.

If you are pursuing this career, this is what you may need.

So how to start your career as a content strategist? Let‘s dive in!

Content Marketing Strategist

15 Elements of a Viral Content Marketing Campaign

By Jessie L. Morgan → Thursday, June 21, 2018
To have a content marketing campaign go viral is the goal of all marketers. How to make it happen? That’s what many people out there want to know.
content marketing, content marketing campaign, content marketing strategy

How To Start A Successful Content Marketing Campaign From Scratch

By Jessie L. Morgan → Monday, June 18, 2018
92% of B2B organizations are committed to content marketing

73% say their content are moderately or very successful

(According to The 2018 B2B Content Marketing Benchmarks, Budgets and Trends - an annual report released by Content Marketing Institute and MarketingProfs)

These numbers indicate that content marketing has become an important part in digital marketing campaigns and it’s obvious that only a few organizations are falling behind in their support of content marketing initiatives. Creating high quality content has been the main factor to organizations’ success.

As we know, to produce a successful content marketing campaign is not an easy task, it requires resources, dedication and patience. Failure to provide these factors will lead to misguided efforts, disinterested readership, and a waste of time, money and human resources.

If you are marketers who prepare to launch a marketing campaign, these 7 factors to start a successful content marketing campaign from scratch are exactly what you need to reach your goals.

Once you have applied all the factors in this article, you can count yourselves among marketers that say they are very successful.

1. Define your goals

Content Marketing Campaign Goal

Top 10 Amazing Benefits of Content Marketing

By Jessie L. Morgan → Sunday, June 17, 2018
Content marketing plays so important a role in the overall marketing campaign. While it is critical to the success of many businesses in digital age, only a small percent of marketers commit that their content marketing campaign is effective.
content marketing, content marketing strategy

How To Produce Outstanding Content Marketing Campaigns

By Jessie L. Morgan → Thursday, June 7, 2018
How to produce successful and outstanding content marketing campaigns is the question of all marketers. Obviously it’s not an easy task, but when you can do it, the results will make you happy and help you realize that it’s worth every effort.
content marketing, content marketing campain

5 secret ingredients to create viral content

By Jessie L. Morgan → Tuesday, May 22, 2018
5 secret ingredients to create viral content - content marketing

Creating viral content – the one that spreads over millions of people in a very short time is the dream of every marketer.

Now that we have so much viral content available on social networks, we have no choice but create our own to attract audience.

How to construct an effective SEO Content Marketing Strategy?

By Jessie L. Morgan → Friday, April 13, 2018
We all know about the important role of SEO and content marketing in the overall digital marketing strategy. Producing great content is not enough to achieve great SEO results and to do this, you must have an effective SEO content marketing strategy.

According to Google's Andrey Lipattsev, content is among the top 3 ranking factors in search. Yet you can not just create content and hope for it to drive traffic. You need to make it stand out and be friendly with search engines. This is where seo content marketing strategy comes into play.

If you are a marketer who is striving to get more traffic through search engines, this is what you may need.

Let’s see secret ways to construct an effective seo content marketing strategy !!

1. Focus on topics that are less difficult

SEO Content Marketing Strategy

The first step to have an effective content strategy is to define the topics of your content. You have to spend time on research, which can be executed by analyzing the keywords through tools such as Keyword Planner, Keyword Tool and SEMrush.

There are 3 main criteria that you should pay attention to during your research:

  • - Search volume
  • - Competition/keyword difficulty
  • - Traffic value/cost

Interestingly, what you should do is to search for volume and value with low difficulty. However, almost all of your main keywords will not satisfy this, so you should focus on topics that are less difficult.

Fortunately, you can easily estimate keyword difficulty by various tools like SEMrush. Remember to use the same tool when you want to compare the difficulty of potential topics.

On the other hand, you can also evaluate keyword difficulty manually by analyzing the SERPs. Check the pages that have high position in search engines to see whether the brands’ name are famous or not, if they are, you obviously face high competition and vice versa.

If you are a small business whose brand is not widely known and authoritative, the best strategy you should use is to focus on lower difficulty topics.

2. Layer content and optimize internal links

SEO Content Marketing Strategy - link building

Content layering and internal linking are important factors in building content strategy.

When you succeed in these efforts, you will gain many benefits, including:

  • - Shared authority: Middle-of-the-funnel content is usually more linkable than bottom-of-the-funnel content. Via internal linking, valuable equity can be passed from the links pointing to your mid-funnel content through to your converting pages.
  • - Fueled brand authority and recognition: Ranking pages for mid-funnel queries can help you to gain authority and recognition that pays dividends later in bottom-funnel searches.
  • - Link acquisition for converting pages: Advertising of mid-funnel pages can yield links for bottom-funnel pages if they’re effectively linked within the content you are advertising

Through linking internally and layering content, you can make your site become an effective one which is easy to follow for readers and search engines-friendly.

3. Pay attention to linkability and opportunity

SEO Content Marketing Strategy

Linkability is an important factor in all content strategy and it brings about many benefits other than search. Because of the value of links in SEO strategy, you should pay attention to linkability during the process of planning content.

Linkability, or “linkworthiness” is about both potential and securing links. There are many ways to link to your site, so to improve this, you need to think about why someone might link.

In the first place, you can start with the potential outreach audience of your content. There are people that might concern about your content and want to link and share it if they know about its existence.

Factors you need to consider when analyzing outreach prospects include:

  • - Search volume for associated keyword.
  • - The number of unique domains linking to top results.
  • - Types of pages linking to top results.

Additionally, analyzing link opportunity is what you need to do. By doing this, you can have the answer to one question: Can I produce something better or more useful than the content is already ranking?

A few tactics you can use to improve what’s currently ranking include:

  • - Crafting more searchable titles and headlines
  • - Upgrading readability and content formatting
  • - Optimizing your website to maximize page speed.
  • - Citing reputable authorities and source
  • - Expanding or digging deep into the topics
  • - Sharing new or original research

Moreover, another ways to make your content stand out is to add some extra formats to diversify your content. Try to make your website more attractive with various types of content such as videos, infographics, animations, and so on. This will surely require an investment, but with its results, it’s worth spending money on.

4. Always update and maintain existing content

In addition to crafting new content, you need to put an eye existing one to ensure it’s always updated and relevant.

As you define potential link opportunities, remember to take advantages of your old content. Sometimes it’s even more effective to maintain and upgrade old content rather than crafting something new from scratch. Actually, you can apply any of the method listed above to improve your page.

For instance, adding more content formats can help to effectively upgrading your existing content. More specifically, adding a video to a long-form content can lead to more linkability, attract more audience and drive more traffic.

Another way to update and maintain old content is repurposing. Considering your underperforming content and see if it can be used for another purpose. After that, try to asset it into something that better suits for researcher.

And last but not least, make your pages fresh by adding a “Last updated” tag at the top of each page. This tactic will help your audience believe that your content is updated and it’s trustworthy. Also, you can regularly upgrade the topic to keep it fresh and competitive in search.


To succeed in seo content marketing is not easy and not quick. But if you are willing make an effort, then the results will outperform any other competitors.

Keep in mind these tactics if you are a content planner:

  1. - Focus on topics that are less difficult
  2. - Layer content and optimize internal links
  3. - Pay attention to linkability and opportunity
  4. - Always update and maintain existing content

Apply all of them and you’ll see what happens.