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Content Strategy

How to Start Your Career As A Content Marketing Strategist?

By Jessie L. Morgan → Saturday, January 19, 2019
Content marketing has been considered as an indispensable part in all B2B business.

And as a result, content marketers and content strategists are among the hottest jobs in the marketing field.

If you are pursuing this career, this is what you may need.

So how to start your career as a content strategist? Let‘s dive in!

Content Marketing Strategist

15 Elements of a Viral Content Marketing Campaign

By Jessie L. Morgan → Thursday, June 21, 2018
To have a content marketing campaign go viral is the goal of all marketers. How to make it happen? That’s what many people out there want to know.
content marketing, content marketing campaign, content marketing strategy

How To Start A Successful Content Marketing Campaign From Scratch

By Jessie L. Morgan → Monday, June 18, 2018
92% of B2B organizations are committed to content marketing

73% say their content are moderately or very successful

(According to The 2018 B2B Content Marketing Benchmarks, Budgets and Trends - an annual report released by Content Marketing Institute and MarketingProfs)

These numbers indicate that content marketing has become an important part in digital marketing campaigns and it’s obvious that only a few organizations are falling behind in their support of content marketing initiatives. Creating high quality content has been the main factor to organizations’ success.

As we know, to produce a successful content marketing campaign is not an easy task, it requires resources, dedication and patience. Failure to provide these factors will lead to misguided efforts, disinterested readership, and a waste of time, money and human resources.

If you are marketers who prepare to launch a marketing campaign, these 7 factors to start a successful content marketing campaign from scratch are exactly what you need to reach your goals.

Once you have applied all the factors in this article, you can count yourselves among marketers that say they are very successful.

1. Define your goals

Content Marketing Campaign Goal

Top 10 Amazing Benefits of Content Marketing

By Jessie L. Morgan → Sunday, June 17, 2018
Content marketing plays so important a role in the overall marketing campaign. While it is critical to the success of many businesses in digital age, only a small percent of marketers commit that their content marketing campaign is effective.
content marketing, content marketing strategy

How To Produce Outstanding Content Marketing Campaigns

By Jessie L. Morgan → Thursday, June 7, 2018
How to produce successful and outstanding content marketing campaigns is the question of all marketers. Obviously it’s not an easy task, but when you can do it, the results will make you happy and help you realize that it’s worth every effort.
content marketing, content marketing campain

5 secret ingredients to create viral content

By Jessie L. Morgan → Tuesday, May 22, 2018
5 secret ingredients to create viral content - content marketing

Creating viral content – the one that spreads over millions of people in a very short time is the dream of every marketer.

Now that we have so much viral content available on social networks, we have no choice but create our own to attract audience.