Browsing "Older Posts"

Content Marketing Strategy

8 steps to develop a successful social content strategy

By Jessie L. Morgan → Tuesday, September 17, 2019
Just like any other part in digital marketing , social content is a competitive arena. To gain success, you have to do consistent efforts and deliver smart strategy.

But how to develop a social content strategy? I bet this is the question almost every marketer concerns. That‘s what I’ll share in this article.

Let’s go through 8 steps to win at a social media content strategy.
8 steps to develop a successful social content strategy

3 Amazing Ways to Attract More Customers with Targeted Content Marketing

By Jessie L. Morgan → Friday, September 13, 2019
Content marketing has become the best bet for all marketers to achieve their goals in marketing campaign. When it comes to content marketing strategy, there are two ways you can go through. The first is to follow the spaghetti method in which you craft a mass number of content to reach out to vast audience. And the second is the better one - using targeted content marketing.

targeted content marketing

7 Content Marketing Case Studies Every Marketer Can Learn From

By Jessie L. Morgan → Thursday, September 12, 2019
It’s not easy to evaluate the results of a content marketing campaign. And it’s not simple to forecast if it will be a big success or a terrible failure. Fortunately, we still have successful case studies of to look at in order to see its impact and learn from the process.

Good case studies are a great source of idea and audience reaction, which you can learn and develop your own campaigns.

Let’s discover how content can help to cultivate your marketing efforts.

content marketing case study

What is content marketing technology and How it works?

By Jessie L. Morgan →
Life changes everyday and so do many things like content marketing. If you become satisfied and even complacent with a successful campaign, you will soon be fallen behind as your competitors move very fast in the path with new technology - the new power in content marketing arena.
content marketing technology

How to Start Your Career As A Content Marketing Strategist?

By Jessie L. Morgan → Saturday, January 19, 2019
Content marketing has been considered as an indispensable part in all B2B business.

And as a result, content marketers and content strategists are among the hottest jobs in the marketing field.

If you are pursuing this career, this is what you may need.

So how to start your career as a content strategist? Let‘s dive in!

Content Marketing Strategist

15 Elements of a Viral Content Marketing Campaign

By Jessie L. Morgan → Thursday, June 21, 2018
To have a content marketing campaign go viral is the goal of all marketers. How to make it happen? That’s what many people out there want to know.
content marketing, content marketing campaign, content marketing strategy

How To Start A Successful Content Marketing Campaign From Scratch

By Jessie L. Morgan → Monday, June 18, 2018
92% of B2B organizations are committed to content marketing

73% say their content are moderately or very successful

(According to The 2018 B2B Content Marketing Benchmarks, Budgets and Trends - an annual report released by Content Marketing Institute and MarketingProfs)

These numbers indicate that content marketing has become an important part in digital marketing campaigns and it’s obvious that only a few organizations are falling behind in their support of content marketing initiatives. Creating high quality content has been the main factor to organizations’ success.

As we know, to produce a successful content marketing campaign is not an easy task, it requires resources, dedication and patience. Failure to provide these factors will lead to misguided efforts, disinterested readership, and a waste of time, money and human resources.

If you are marketers who prepare to launch a marketing campaign, these 7 factors to start a successful content marketing campaign from scratch are exactly what you need to reach your goals.

Once you have applied all the factors in this article, you can count yourselves among marketers that say they are very successful.

1. Define your goals

Content Marketing Campaign Goal

Top 10 Amazing Benefits of Content Marketing

By Jessie L. Morgan → Sunday, June 17, 2018
Content marketing plays so important a role in the overall marketing campaign. While it is critical to the success of many businesses in digital age, only a small percent of marketers commit that their content marketing campaign is effective.
content marketing, content marketing strategy