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Content Marketing

Best Content Marketing Channels you should not miss on social media

By Jessie L. Morgan → Wednesday, September 18, 2019
To succeed with your digital marketing strategy, you will need to find the ways to spread your content to the relevant audience. The larger number of your prospects are, the bigger chance you have to pull their attention and push them to take action.

And you can do that by finding the right channels to distribute your content. Among the platforms marketers often use in digital marketing realm, social media channels are very large and prospective places that you can jump in and take advantage from.

So what are social channels that you should use and why? Let’s dive in to find out.
best content marketing channels

1. Facebook

How to perform a content marketing audit?

By Jessie L. Morgan →
As an inevitable part in content marketing strategy, content marketing audit helps to reduce costs and need to be conducted regularly.

Gathering and organizing all pieces of the content that your team created and distributed will help you to see if your efforts are working or not and decide to make change if needed.

Let’s dive in to see how to perform a content marketing audit !!

How to perform a content marketing audit?

8 steps to develop a successful social content strategy

By Jessie L. Morgan → Tuesday, September 17, 2019
Just like any other part in digital marketing , social content is a competitive arena. To gain success, you have to do consistent efforts and deliver smart strategy.

But how to develop a social content strategy? I bet this is the question almost every marketer concerns. That‘s what I’ll share in this article.

Let’s go through 8 steps to win at a social media content strategy.
8 steps to develop a successful social content strategy

Ultimate content marketing guides every beginner should know about

By Jessie L. Morgan →
Are you a content marketer? Are you striving to use your content effectively to reach out to prospects?

Nowadays, content has come to be the integrated part of every marketing campaign. However, not many marketers admit that they are really successful with it. Specially if you are a new soldier in this arene, you may need to know about content marketing guides to achieve the best results with your strategy.

Before you start, you will need to absorb the overall knowledge about content marketing. That’s what I’ll share will you in this article.

Let’s see ultimate content marketing guides every beginner should know about

1. What is content marketing?

Ultimate content marketing guides

10 key content marketing metrics you should be tracking today

By Jessie L. Morgan → Monday, September 16, 2019
More and more marketers use content marketing as an integrated part in their campaign. However, not all of them are sure about what content is effective and what isn’t.

In fact, one of the main challenges of B2B business is to measure the effectiveness of their content marketing campaign. That’s where content marketing metrics come in.

To evaluate the overall campaign, you will have to use many different metrics. Here are some key metrics you should be focusing on:

10 key content marketing metrics you should be tracking today

25 Best Content Marketing Platforms You Need to Know in 2019

By Jessie L. Morgan → Sunday, September 15, 2019
Content marketing is an integral part of the overall digital marketing campaign. It helps to deliver brand’s message to the right customers with no or very low cost. However, to succeed in content marketing, marketers need to know about the best platforms for creating, editing, delivering content, etc.

So which platforms you should choose? Why should you choose them? That’s what I will share with you in this article: 25 best content marketing platforms you need to know.

25 Best Content Marketing Platforms You Need to Know in 2019
image: Copify

10 incredible benefits of infographics in content marketing

By Jessie L. Morgan → Saturday, September 14, 2019
As we are living in the age of “Big data”, there are millions of pieces of data that we have to see every day. How to organize, collate and curate information is the issue we are facing. Imagine what will happen when your audience is continuously crammed with tons of information of services and products every day, they will soon be saturated and forget all they’ve read.

This is a bad new to all brands, but it’s true. If you don’t find an effective way to convey your information and as a result your message to audience, you will be no one but a failure in the content marketing arena.

Fortunately, marketers have found an amazing way to do such efforts - using infographics. So what are the benefits of infographics? Let’s dive in to figure out!

10 incredible benefits of infographics in content marketing

How to choose a great b2b content marketing agency?

By Jessie L. Morgan →
Choosing an agency to help with your content marketing strategy is a big decision because it may cost you a lot of money. The agency you decide to work with will have to be the trusted brand that can help you achieve your strategic marketing goals.

In this article, you’ll find effective ways to identify the great content marketing agency that is most relevant to your demands.

The most important advice for you is that don’t find the best but the best fit. You shouldn’t find the largest or the most profitable agency, but the right one for you at this moment. Look at the agency’s culture to make sure it match yours. To do this, you will have to spend time on searching. Here are how you can do such an effort:

1. What are their strengths?

How to choose a great b2b content marketing agency?

Ask what they do best and what are their main service? If you want to hire an agency that helps you through all projects, ensure that they are good at your key requirements. Ask them if their services are focusing on B2B or B2C, if they excel at digital marketing, web design, public relations or lead generation, and whether they know your industry or not. After you have all this factors clarified, you can see they are a good choice or decide to find another one.

3 Amazing Ways to Attract More Customers with Targeted Content Marketing

By Jessie L. Morgan → Friday, September 13, 2019
Content marketing has become the best bet for all marketers to achieve their goals in marketing campaign. When it comes to content marketing strategy, there are two ways you can go through. The first is to follow the spaghetti method in which you craft a mass number of content to reach out to vast audience. And the second is the better one - using targeted content marketing.

targeted content marketing

7 Content Marketing Case Studies Every Marketer Can Learn From

By Jessie L. Morgan → Thursday, September 12, 2019
It’s not easy to evaluate the results of a content marketing campaign. And it’s not simple to forecast if it will be a big success or a terrible failure. Fortunately, we still have successful case studies of to look at in order to see its impact and learn from the process.

Good case studies are a great source of idea and audience reaction, which you can learn and develop your own campaigns.

Let’s discover how content can help to cultivate your marketing efforts.

content marketing case study

What is content marketing technology and How it works?

By Jessie L. Morgan →
Life changes everyday and so do many things like content marketing. If you become satisfied and even complacent with a successful campaign, you will soon be fallen behind as your competitors move very fast in the path with new technology - the new power in content marketing arena.
content marketing technology

Content Marketing: How to Push your post Go Viral in just 7 steps?

By Jessie L. Morgan → Thursday, July 11, 2019
Do you want to make your content go viral? (viral content marketing)

Do you want your site to have got millions of traffic without any high costs?

If the answer is yes, you obviously need to know about ways to craft contagious content.
content marketing, viral content marketing
That’s what I’ll share in this article. These 7 steps to push a content go viral will help you to push the little “traffic button” on the internet without fail.

How to Start Your Career As A Content Marketing Strategist?

By Jessie L. Morgan → Saturday, January 19, 2019
Content marketing has been considered as an indispensable part in all B2B business.

And as a result, content marketers and content strategists are among the hottest jobs in the marketing field.

If you are pursuing this career, this is what you may need.

So how to start your career as a content strategist? Let‘s dive in!

Content Marketing Strategist

Top 4 Content Marketing Sites Are Surprisingly Fueling Your Referral Traffic

By Jessie L. Morgan → Tuesday, January 8, 2019
Besides creating high quality content, one of the most important tasks all marketers must do is getting the content to be read and shared.

This can be done by running advertising campaigns to promote content, but it costs you money, and of course this is not the best solution.

Still, there are top content marketing sites that can drive much traffic and most of them are free. Let take a look of these sites and discover how they are surprisingly fueling your traffic.

content marketing sites

Best Content Marketing Management Systems in 2018

By Jessie L. Morgan → Thursday, July 5, 2018
For all marketers, to be successful with digital marketing campaigns is not always a piece of cake. You will have to maintain a smart digital marketing strategy and build a good website going along with it.

In order to do this, you have to find the best ways to make changes to both. That’s where content marketing management systems come into play.

A content marketing management system is a software that allows you to craft and manage your content on your website with various effective functions.

Some systems are quite easy to use and suitable for both beginners and experts, whereas some of them are advanced and ideal for developers or technical-based people.

Whether who you are, you still need a reliable and relevant platform to create and manage your content. That’s what I’ll share in this article.

Let’s discover 10 best content marketing management systems to see what you may need!

Content  Marketing Management Systems

How To Start A Successful Content Marketing Campaign From Scratch

By Jessie L. Morgan → Monday, June 18, 2018
92% of B2B organizations are committed to content marketing

73% say their content are moderately or very successful

(According to The 2018 B2B Content Marketing Benchmarks, Budgets and Trends - an annual report released by Content Marketing Institute and MarketingProfs)

These numbers indicate that content marketing has become an important part in digital marketing campaigns and it’s obvious that only a few organizations are falling behind in their support of content marketing initiatives. Creating high quality content has been the main factor to organizations’ success.

As we know, to produce a successful content marketing campaign is not an easy task, it requires resources, dedication and patience. Failure to provide these factors will lead to misguided efforts, disinterested readership, and a waste of time, money and human resources.

If you are marketers who prepare to launch a marketing campaign, these 7 factors to start a successful content marketing campaign from scratch are exactly what you need to reach your goals.

Once you have applied all the factors in this article, you can count yourselves among marketers that say they are very successful.

1. Define your goals

Content Marketing Campaign Goal

Top 10 Amazing Benefits of Content Marketing

By Jessie L. Morgan → Sunday, June 17, 2018
Content marketing plays so important a role in the overall marketing campaign. While it is critical to the success of many businesses in digital age, only a small percent of marketers commit that their content marketing campaign is effective.
content marketing, content marketing strategy

Content marketing for business and How to use it?

By Jessie L. Morgan → Saturday, June 16, 2018
There is no doubt that content marketing is dominating in the digital marketing industry. Whether it comes to social media, search engines or email marketing efforts, content has become the main component of each these tactics and channels.
content marketing, content marketing for business

While more and more people are committing to content marketing, only a few of them admit that they are really successful with their efforts to develop business. In fact, the majority of companies are struggling with the effectiveness of content marketing campaigns.

First and foremost, marketers have to understand deedly about content marketing and the tactics to grow business with it. That’s what I’ll share in this article. Let’s dive in!

11 Vital Tools to Help Launch Your First Content Marketing Campaign

By Jessie L. Morgan → Friday, June 15, 2018
You know the weapon all content marketers want to have? Good tools that help for better research, plan, create and deliver content on social channels.
content marketing tools, content marketing campain

How To Produce Outstanding Content Marketing Campaigns

By Jessie L. Morgan → Thursday, June 7, 2018
How to produce successful and outstanding content marketing campaigns is the question of all marketers. Obviously it’s not an easy task, but when you can do it, the results will make you happy and help you realize that it’s worth every effort.
content marketing, content marketing campain