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Content Marketing

Content Marketing: How to Push your post Go Viral in just 7 steps?

By Jessie L. Morgan → Thursday, July 11, 2019
Do you want to make your content go viral? (viral content marketing)

Do you want your site to have got millions of traffic without any high costs?

If the answer is yes, you obviously need to know about ways to craft contagious content.
content marketing, viral content marketing
That’s what I’ll share in this article. These 7 steps to push a content go viral will help you to push the little “traffic button” on the internet without fail.

How to Start Your Career As A Content Marketing Strategist?

By Jessie L. Morgan → Saturday, January 19, 2019
Content marketing has been considered as an indispensable part in all B2B business.

And as a result, content marketers and content strategists are among the hottest jobs in the marketing field.

If you are pursuing this career, this is what you may need.

So how to start your career as a content strategist? Let‘s dive in!

Content Marketing Strategist

Top 4 Content Marketing Sites Are Surprisingly Fueling Your Referral Traffic

By Jessie L. Morgan → Tuesday, January 8, 2019
Besides creating high quality content, one of the most important tasks all marketers must do is getting the content to be read and shared.

This can be done by running advertising campaigns to promote content, but it costs you money, and of course this is not the best solution.

Still, there are top content marketing sites that can drive much traffic and most of them are free. Let take a look of these sites and discover how they are surprisingly fueling your traffic.

content marketing sites

Best Content Marketing Management Systems in 2018

By Jessie L. Morgan → Thursday, July 5, 2018
For all marketers, to be successful with digital marketing campaigns is not always a piece of cake. You will have to maintain a smart digital marketing strategy and build a good website going along with it.

In order to do this, you have to find the best ways to make changes to both. That’s where content marketing management systems come into play.

A content marketing management system is a software that allows you to craft and manage your content on your website with various effective functions.

Some systems are quite easy to use and suitable for both beginners and experts, whereas some of them are advanced and ideal for developers or technical-based people.

Whether who you are, you still need a reliable and relevant platform to create and manage your content. That’s what I’ll share in this article.

Let’s discover 10 best content marketing management systems to see what you may need!

Content  Marketing Management Systems

How To Start A Successful Content Marketing Campaign From Scratch

By Jessie L. Morgan → Monday, June 18, 2018
92% of B2B organizations are committed to content marketing

73% say their content are moderately or very successful

(According to The 2018 B2B Content Marketing Benchmarks, Budgets and Trends - an annual report released by Content Marketing Institute and MarketingProfs)

These numbers indicate that content marketing has become an important part in digital marketing campaigns and it’s obvious that only a few organizations are falling behind in their support of content marketing initiatives. Creating high quality content has been the main factor to organizations’ success.

As we know, to produce a successful content marketing campaign is not an easy task, it requires resources, dedication and patience. Failure to provide these factors will lead to misguided efforts, disinterested readership, and a waste of time, money and human resources.

If you are marketers who prepare to launch a marketing campaign, these 7 factors to start a successful content marketing campaign from scratch are exactly what you need to reach your goals.

Once you have applied all the factors in this article, you can count yourselves among marketers that say they are very successful.

1. Define your goals

Content Marketing Campaign Goal

Top 10 Amazing Benefits of Content Marketing

By Jessie L. Morgan → Sunday, June 17, 2018
Content marketing plays so important a role in the overall marketing campaign. While it is critical to the success of many businesses in digital age, only a small percent of marketers commit that their content marketing campaign is effective.
content marketing, content marketing strategy

Content marketing for business and How to use it?

By Jessie L. Morgan → Saturday, June 16, 2018
There is no doubt that content marketing is dominating in the digital marketing industry. Whether it comes to social media, search engines or email marketing efforts, content has become the main component of each these tactics and channels.
content marketing, content marketing for business

While more and more people are committing to content marketing, only a few of them admit that they are really successful with their efforts to develop business. In fact, the majority of companies are struggling with the effectiveness of content marketing campaigns.

First and foremost, marketers have to understand deedly about content marketing and the tactics to grow business with it. That’s what I’ll share in this article. Let’s dive in!

11 Vital Tools to Help Launch Your First Content Marketing Campaign

By Jessie L. Morgan → Friday, June 15, 2018
You know the weapon all content marketers want to have? Good tools that help for better research, plan, create and deliver content on social channels.
content marketing tools, content marketing campain

How To Produce Outstanding Content Marketing Campaigns

By Jessie L. Morgan → Thursday, June 7, 2018
How to produce successful and outstanding content marketing campaigns is the question of all marketers. Obviously it’s not an easy task, but when you can do it, the results will make you happy and help you realize that it’s worth every effort.
content marketing, content marketing campain

5 secret ingredients to create viral content

By Jessie L. Morgan → Tuesday, May 22, 2018
5 secret ingredients to create viral content - content marketing

Creating viral content – the one that spreads over millions of people in a very short time is the dream of every marketer.

Now that we have so much viral content available on social networks, we have no choice but create our own to attract audience.

5 tips for crafting interactive Email Marketing Content (part 1)

By Jessie L. Morgan → Monday, April 30, 2018
While email is an effective way to keep in touch with customers, people mainly use it as sales channels rather than sharing brand’s content.

In fact, 80% of content marketers are taking advantage of email, and most of them could stand to improve their strategies.

To gain your customer attention through emails, you’ll need to send engaging content that can push them to interact. Interactive content is a good way to increase subscribers and encourage them to share information with you.
email marketing, content marketing
In this article, I’ll share will you 5 useful tips for crafting such a kind of content:

1. Make your subscribers surprised and delighted.

 email marketing content - make surprised

Everyday, your customers are likely to receive a lot of emails which include so much text and information that can make them bored and stressed. If you stay away from the crowd and do something new, you’ll have a chance of being remembered and loved. You can do this by sending content that make your customers surprised and delighted.

In more details, you can include interactive materials such as memes, gifs and videos in your emails. Expand your imagination, use your creativity to bring people what they need in an unique and amazing way. Because of the delighted moment you bring about, your customers will remember you, love you and as a result want to open your emails and link back to your website.

With these kind of emails, you can provide less information while adding more conversational tone to leave an impression of your brand being more friendly and approachable, which in turn, will encourage them to connect with you.

2. Use human spyche for more impact

Content that can push people to interact more has powerful psychological triggers. According to research, human are driven to interact by key psychological components such as curiosity or the brain’s ability to respond to operant conditioning.

By understanding and leveraging these core principles, you will be able to build the best possible interactive campaigns, and will encourage customers to engage with your brand.

Once you have the key answer to why people are motivated to click, read, and share, it’ll become much more easier for you to create effective content.

3. Combine interactive experiences with personalization efforts

 business email marketing content

You will need to collect information about your subscribers so as to build personalized experiences. The data includes their interests, preferences, location, age, gender, and other attributes.

By providing interactive content, you will have chance to gain more information as your subscribers response to it and all data is stored. Moreover, you can use use interactivity to offer insights in exchange.

Let’s take an example, Paradigm Life provides a Financial Literacy Quiz to help their audience understand financial knowledge. If the company encourages subscriber to do this quiz through email, they will be attracted. When they visit the calculator, they’ll enter information which Paradigm Life can use to segment and personalize their future marketing efforts.

4. Run interactive campaigns that feed subscribers’ needs

Think about what your subscribers want to know and what kind of information you can provide them. If your email contain the information that they are craving for in a very interactive form, they will click your link right away.

For instance, when The New York Times launched the campaign “Is It Better to Rent or Buy”, people loved this because it could bring about the things they need - the information to understand best options for housing.

Remember to always ask yourself: How can your brand solve a your prospect’s problems and drive conversions? Just when you touch their paint points and help them to solve it, you become valuable to them.

5. Let make it fun

 email marketing content emotions

In addition to an explicit sales goal, emails carry other important missions including building brand awareness and encouraging customer loyalty. And when it comes to increasing engagement, sheer entertainment may be an effective way to make it done.

Send entertaining materials for special occasions or making your regular newsletter interactive. Some of the highest number of CTRs (click-through rate) come from emails that don’t contain much promotion information or your business, they still drive traffic to your site though.

Conclusion

If you are content marketers who are striving for being successful with emails, interactive content is a good option for you to get started. Equipped with these above 5 tips and you’ll see amazing impact of interactive email marketing content.


How to construct an effective SEO Content Marketing Strategy?

By Jessie L. Morgan → Friday, April 13, 2018
We all know about the important role of SEO and content marketing in the overall digital marketing strategy. Producing great content is not enough to achieve great SEO results and to do this, you must have an effective SEO content marketing strategy.

According to Google's Andrey Lipattsev, content is among the top 3 ranking factors in search. Yet you can not just create content and hope for it to drive traffic. You need to make it stand out and be friendly with search engines. This is where seo content marketing strategy comes into play.

If you are a marketer who is striving to get more traffic through search engines, this is what you may need.

Let’s see secret ways to construct an effective seo content marketing strategy !!

1. Focus on topics that are less difficult

SEO Content Marketing Strategy

The first step to have an effective content strategy is to define the topics of your content. You have to spend time on research, which can be executed by analyzing the keywords through tools such as Keyword Planner, Keyword Tool and SEMrush.

There are 3 main criteria that you should pay attention to during your research:

  • - Search volume
  • - Competition/keyword difficulty
  • - Traffic value/cost


Interestingly, what you should do is to search for volume and value with low difficulty. However, almost all of your main keywords will not satisfy this, so you should focus on topics that are less difficult.

Fortunately, you can easily estimate keyword difficulty by various tools like SEMrush. Remember to use the same tool when you want to compare the difficulty of potential topics.

On the other hand, you can also evaluate keyword difficulty manually by analyzing the SERPs. Check the pages that have high position in search engines to see whether the brands’ name are famous or not, if they are, you obviously face high competition and vice versa.

If you are a small business whose brand is not widely known and authoritative, the best strategy you should use is to focus on lower difficulty topics.

2. Layer content and optimize internal links

SEO Content Marketing Strategy - link building

Content layering and internal linking are important factors in building content strategy.

When you succeed in these efforts, you will gain many benefits, including:

  • - Shared authority: Middle-of-the-funnel content is usually more linkable than bottom-of-the-funnel content. Via internal linking, valuable equity can be passed from the links pointing to your mid-funnel content through to your converting pages.
  • - Fueled brand authority and recognition: Ranking pages for mid-funnel queries can help you to gain authority and recognition that pays dividends later in bottom-funnel searches.
  • - Link acquisition for converting pages: Advertising of mid-funnel pages can yield links for bottom-funnel pages if they’re effectively linked within the content you are advertising


Through linking internally and layering content, you can make your site become an effective one which is easy to follow for readers and search engines-friendly.

3. Pay attention to linkability and opportunity

SEO Content Marketing Strategy

Linkability is an important factor in all content strategy and it brings about many benefits other than search. Because of the value of links in SEO strategy, you should pay attention to linkability during the process of planning content.

Linkability, or “linkworthiness” is about both potential and securing links. There are many ways to link to your site, so to improve this, you need to think about why someone might link.

In the first place, you can start with the potential outreach audience of your content. There are people that might concern about your content and want to link and share it if they know about its existence.

Factors you need to consider when analyzing outreach prospects include:

  • - Search volume for associated keyword.
  • - The number of unique domains linking to top results.
  • - Types of pages linking to top results.


Additionally, analyzing link opportunity is what you need to do. By doing this, you can have the answer to one question: Can I produce something better or more useful than the content is already ranking?

A few tactics you can use to improve what’s currently ranking include:

  • - Crafting more searchable titles and headlines
  • - Upgrading readability and content formatting
  • - Optimizing your website to maximize page speed.
  • - Citing reputable authorities and source
  • - Expanding or digging deep into the topics
  • - Sharing new or original research


Moreover, another ways to make your content stand out is to add some extra formats to diversify your content. Try to make your website more attractive with various types of content such as videos, infographics, animations, and so on. This will surely require an investment, but with its results, it’s worth spending money on.

4. Always update and maintain existing content


In addition to crafting new content, you need to put an eye existing one to ensure it’s always updated and relevant.

As you define potential link opportunities, remember to take advantages of your old content. Sometimes it’s even more effective to maintain and upgrade old content rather than crafting something new from scratch. Actually, you can apply any of the method listed above to improve your page.

For instance, adding more content formats can help to effectively upgrading your existing content. More specifically, adding a video to a long-form content can lead to more linkability, attract more audience and drive more traffic.

Another way to update and maintain old content is repurposing. Considering your underperforming content and see if it can be used for another purpose. After that, try to asset it into something that better suits for researcher.

And last but not least, make your pages fresh by adding a “Last updated” tag at the top of each page. This tactic will help your audience believe that your content is updated and it’s trustworthy. Also, you can regularly upgrade the topic to keep it fresh and competitive in search.

Conclusion

To succeed in seo content marketing is not easy and not quick. But if you are willing make an effort, then the results will outperform any other competitors.

Keep in mind these tactics if you are a content planner:

  1. - Focus on topics that are less difficult
  2. - Layer content and optimize internal links
  3. - Pay attention to linkability and opportunity
  4. - Always update and maintain existing content

Apply all of them and you’ll see what happens.

10 Content Marketing Platforms every marketer needs to know

By Jessie L. Morgan → Thursday, January 25, 2018
Content marketing is the best weapon for you to win in the digital marketing arena. However, not many marketers can succeed with their content marketing efforts. To do that, in addition to key factors such as strategy, tools and technology needed, you will have to use the best platforms for content marketing.

So what is the best platform and how can you find it? Let’s go through these 10 content marketing platforms that would help you to be successful with your campaign.

Take a look at them and you’ll find what you need.

1. Prezi

 Content Marketing Platforms - Prezi

Pezi is a cloud based presentation software and has been available in since 2008. Thanks to it, people can add fun and creativity to boring presentation slides. Additionally, you can easily zoom in and zoom out or pan from left to right, and vice-versa. It has a variety of features which make it more approachable towards users to create more visually dynamic presentations.

Here are some outstanding features of Prezi:
- Importing powerpoint slides
- Presenter view
- Embedding video
- Adding sound and narration
- Better collaboration
- Prezi for iPhone & iPad: Users can download Prezi onto their iphone and ipad.

2. HubSpot

Since its foundation in 2006, HubSpot has been used worldwide. The company really become indispensable when the content marketing revolution started.

While the tool is used by all content marketers of all level, beginners should get used to it to better manage their content marketing campaigns.

Followings are the best features of Hubspot you can use to improve your content:
- Inline Content Editor
- HubSpot Website Platform
- SEO View
- Social Inbox

3. Hawaii Klout

 Content Marketing Platforms -  Hawaii Klout

This platform can rate users on the basis of their social media influence through social media analytics. Besides, it creates user profiles by using data from different social media channels so as to determine their Klout score. With their powerful analytic tools, you can learn how your audience engage with your content and study real time data to optimize your content.

Here are some amazing features of Klout:
- Analytics
- Social Media Engagement
- Optimization
- Klout Pricing
- Klout Review

4. BuzzSumo

Buzzsumo is among the most effective content tools that you cannot ignore. There are two main functions that this tool can deliver to you which include:

Analyze what content performs best for all topics or competitors.
Find key influencers to push your content

If you want to better understand your competition or to learn what type of content performs best with search engines and your audience, you don’t need any other tool.

You can take advantage of BuzzSumo’s powerful features:
- Social media content insights
- Customized alerts
- Personalized interface
- Open API available
- Effective content curation
- Data exports
- Advanced data filters
- Comprehensive social media analytics
- Content creators’ details

5. Scribble Live

 Content Marketing Platforms -  Scribble Live

This is a helpful tool for you to create quality content. Also, it helps to manage the entire content life cycle starting from planning, creating, distributing content and ending with measuring its impact.

The followings are the main features you can make use of to make your content better:
- SEO improvements
- Social shares
- Vine, YouTube and email notifications
- Copying event templates
- Fluid embed widths

6. Hemingway Editor

You know the key element to help your content marketing campaign succeed? It’s obviously the content itself. To achieve your goals, your content must be high quality.

To help you do that, Hemingway editor provides a function that give you a push in the right direction.

This tool identifies problems with the writing of your posts, allowing you to fix issues as you create content, before publishing. It pays attention to problems such as misspellings, grammatical errors, readability, etc and remind you to fix.

Using Hemingway Editor, content creators can surely be more confident when they publish their content.

7. Curata

 Content Marketing Platforms -  Curata

This is an effective content platform that enables you to increase leads and revenue with content . To do that, it allows you to discover quality content.

Here are amazing features of Cutara that you can use:
- Campaign management
- Categorization / Grouping
- Conversion tracking
- Distribution management
- Editorial calendar
- SEO and social media management

8. Portent’s Content Idea Generator

Maybe the question all content creators have is “ how to craft an unique title?”. Whether you are a content specialist or beginner in content area, you must at least once time struggling with titles.

Creating an unique and effective title required skills. Over time, you will find out what works and what doesn’t towards both readers and search engines. While you still spend time to deal with titles, there is a very useful tool that can help.

With Portent’s Content Idea Generator, you will never find any difficulties finding an unique title.
It’s amazing that this tool is very simple to you. Just input the keyword and enter, it will provide you with a variety of unique and intriguing titles. Press refresh button if you don’t like the first title.

9. Percolate

 Content Marketing Platforms -  Percolate

Marketing in the digital age needs technology and data. However, with more and more tools and data you use, you will need to have a system for record of marketing. That’s where Percolate comes into play. This is an end to end platform for enterprises which provides content management, brand management, and social media management.

Here are Percolate features that you can use:
- Content creation
- Content sharing & commenting
- Integrated publishing tools
- Percolate mobile app
- Email marketing
- Social advertising management
- Campaign management
- Change management
- Task management
- Workflow management

10. Ceros

This is a Ceros a cloud based platform that provides end to end solutions for content creators. With its easy-to-use feature, you can create and publish content with any types.

The followings are Ceros’s outstanding features:
- Design studio
- Publishing and embedding
- Analytics dashboard
- Ceros academy


What is the difference between branded content and content marketing?

By Jessie L. Morgan → Thursday, January 11, 2018
Branded content and content marketing are both common marketing jargons that you may come across in articles, blogspots or social media. Many people mistake branded content with content marketing but they are different from each other.

Understanding these buzzwords will help you to have a clearer look at content marketing. So, let’s dive deeper to find out what are they and what they do in the marketing realm.

branded content marketing

Branded content

It’s quite hard to have a comprehensive definition for branded content, but first and foremost, it is not native advertising. Branded content is content which is created by an advertiser to connect with audience. On the other hand, native advertising is a way to distribute such a content which make the two things differ from each other in the aspect of form and function.

Unlike traditional advertising of which the objective is to convey benefits and selling points of products or services to audience, branded content’s main function is not to convey product features nor brand benefits. According to Manager Partner and Board Director of the venture capital firm Dreamit - Avi Savar, branded content is “people stories.” Indeed, it’s all about people: what they feel, how they live, which problems they are facing, and so on.

Still, the point that helps branded content beat traditional one is that it build a connection between brand and their customer as it is created to reach out to a specific group of audience and driven by storytelling and creativity. Branded content, therefore, i more attractive than traditional one.

content marketing

Content marketing

Content marketing is a strategy to build, develop and nourish the relationship between brands and their customers. The first step of this strategy is to create branded content. Content marketing includes the practice of selecting what information to communicate and what type of content to create. Towards this point, it is similar to branded content; however, the second part of a content marketing strategy is what makes it different: content distribution.

Content is only valuable when it’s distributed to the right audience. As a result, the distribution practice is perhaps even more important than content itself. Many content marketers know about the rule of 20/80: Use 20% of your resources on creating content and the 80% remaining on distributing. As every topics and types of content has its respective channel, so you need to find out what they are and put your content on the right place.

There is one principle in content distribution that you need to keep in mind: focus on the user experience! Your audience has the right to choose the content they want to see. According to research, disruptive content such as pop-ups, pre-roll videos and banners are increasingly disliked by users. As a result, when it comes to these formats, use other channels like native advertising. If you provide content which is relevant to user experience, your audience will feel comfortable with it, and they will remember as well as love your brand.

Conclusion

Branded content and content marketing are significantly different things. While branded content is about nurturing the relationship with customers, content marketing is about creating and distributing content. Perhaps you have heard somebody saying that “Content is King”, however, content only work effectively if it has a smart distribution strategy behind.

10 things you should consider in a content marketing agency

By Jessie L. Morgan → Saturday, December 9, 2017
If you are about to run a content marketing campaign but you can not have enough resource, you will have to find outsources to help you. Finding a great agency is not an easy task as you need to deeply understand about their work, culture and consider whether they are the best fit for you or not.

There are a lot of things to pay attention to. And that’s what I’ll share with you in this article.
Let’s discover 10 things to look for in an content marketing agency

1. Look at their working process

Working process is an important thing that can prove if the agency is working effectively or not. You can have an overview of their process when they tell you about the people whom you’ll work with in the future, plus timing and the reason why.

A great agency will let you know exactly who will be handling account’s business, creative, production, and promotion activities from the start. And thanks to that, you will know clearly what to do and work with them easier. Remember that a good agency plays good host from the beginning to the end.

Choosing a content marketing agency

2. Look at their results

A right agency will look back on their projects and see that if they do well or not. If not, they will have to find out what they do wrong and why, then try to find the solution. This is also a workplace mindset everyone should have.

Through case studies, you can see the invested time and personal reflection. Don’t trust anyone who doesn’t reflect what they do. And if your content does not have case studies, maybe it’s not the right one.

3. Consider the range of their projects

You can see whether your content agency is a versatile or not by looking at their range of projects. If they have done many different projects, it means that you will have opportunities to try the new things and challenge yourself. Hire the agency that is ready for anything - because they don’t hesitate to try a lots before .

4. Look at their existing clients

In addition to looking at their work, you will have to look at their clients to. Never trust anyone if they don’t have long-term relationships, and so does your agency. If their company is founded for a long time but they don’t have a client who work with them in more than one projects, you will have to be careful.

You can look for a content marketing agency with a track record of successful partner relationships.

content marketing agency - client

5. Consider their being trustworthy

Look at client testimonials and recommendations to know. If you find out that there are many clients are complaining about them, they are not the good one. So try to research their clients’ experience in the past to see if they are trustworthy or not.

6. Pay at attention to their communication

Good agencies will always help you be on the same page. They will check in with you rather than just assuming or guessing. In order not to waste your budget and destroy your timeline, they will confirm deadlines and provide visual references, with the hopes that the conversation at the end of the projects will be over margaritas, not problems.

7. Transparency at all level

A good agency will tell you exactly what you will achieve. When you set your goals and establish metrics to be used, your agency will be eager to figure these out as soon as you have laid out a basic plan. If the agency is a good one, they will be able to strategize to gauge or predict a general outcome. While a wrong agency is vague about the results, the right one can make specific predictions based on their knowledge and experience.

8. Focus on their solid boundaries

Your aim is to find an agency to work with you - a partner, so they will know when to say no. If your objectives are too high or unreasonable, they will tell you what will not work and why. The right agency will explain to you why an idea won’t work, then show a better alternative. The right agency believes in the project so much that they can recognize (or, better yet, anticipate) when things aren’t working.

content marketing agency - say no

9. Receptive to constructive criticism

A good agency must be anyone that is open to feedback. This is an extremely important point that you need to find out from the start. There is no idea that is perfect at the first time, you will have to give feedback and let the in charged staff to justify it. Until this is done, there will be many time you together give feedback and change. Maybe they don’t need to take it, but they should darn well want to hear it at the very least.

10. Good vibes

Big and complicated campaigns that cost a lot of money often mean a lot of back and forth and possibly a few bumps in the road. When this happens, you may need someone that you can talk to. There are many people get stuck with this. So, you need to have people bubbling with personality, who are friendly and quick on their feet, who can successfully tell a joke when needed. Not only can they make your process become easier, more enjoyable, and near-bulletproof, but they also always make the coolest things in the end.

11 content marketing stats every marketer needs to know

By Jessie L. Morgan → Saturday, November 18, 2017
The digital marketing industry is changing everyday and as an integrated part of it, content marketing is changing too. Once your content has been published, you will have to follow, measure and optimize it if needed.

It’s obvious that you will encounter difficulties in measuring and adjusting content marketing strategy. Therefore, to make it easier for you, here are 20 content marketing stats which can help to guide your content marketing endeavors.

content marketing stats

1. 42% of B2B marketers say they’re effective at content marketing. (Source: CMI)

There is no doubt that content marketing has brought about many benefits for business. However, it requires time and investment to be successful. And 42% of B2B marketers say that they are effective at content marketing.

Towards B2B marketers, content marketing can take time to show real results. However, it’s a strong and long-term process to improving your brand’s visibility online. Also, it helps to build a long-term relationship between brands and their customers.

2. 60% of marketers create at least one piece of content each day. (Source: eMarketer)

If you want to become a consummate content marketer, you should remember that consistency is the key factor to build a successful business. Therefore, you can post many types of content everyday including blog post, a long-form article a video, an infographic, or a podcast.

3. 57% of marketers reported custom content was their top marketing priority for 2014. (Source: Altimeter)

Custom content grew and marketers could not stop embracing it. Their results were off the charts and there is 78% of consumers will trust your brand if you provide more customized content.

By researching audience comments or running simple surveys, your audience will help you see what custom content subjects and types they are paying attention to. So take this top and internalize it, it’ll help to boost your content efforts substantially.

content marketing

4. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric)

Executing content marketing efforts will help you to reduce cost while generating up to 3 times the leads you get by native or traditional advertising.

Don’t ever put all your eggs into one basket. Remember to diversify your efforts for the best results. Consider when you will pay attention to content marketing and when you will invest in traditional advertising.

5. 93% of B2B marketers use content marketing. (Source: CMI)

It’s easier to communicate will audience by providing the information they want and need. This is an effective natural way to access your prospective customers and make you trust you, remember you and come back to you when they need similar products or services.

Additionally, content marketing is cheap, it doesn’t cost as much money as traditional advertising while bring about more benefits. This is the main reason why content marketing has been used widely by B2B business.

6. 78% of CMOs believe custom content is the future of marketing. (Source: DemandMetric)

In the age of digital, the web is constantly evolving, and audience is changing along with it. As social media is developing and reaching unbearable levels, business and CMOs need to evolve too if they want to rise above the pack.

Spending time on learning about customer will help you to understand their problems, pain point and figure out what to provide them with. And you should challenge yourself by creating custom content, which is the type of content that is tailored to a specific group of people.

content marketing, future of digital marketing


7. 39% of marketing budget is spent on content marketing by the most effective B2B marketers. (Source: TopRankBlog)

According to the Truckers Report, there was forum for professional truck drivers which increased their landing page conversions by 79.3%, over 4.5 million page views and leading to over 1,000,000 visits per month by effectively using content marketing.

If you want to be successful in content marketing, you will need to invest a certain percentage of your marketing budget into content creation, content promotion, and content measurement.

8. 48% of smaller organizations have a documented content strategy, compared to only 41% of larger organizations.(Source: CMI)

It took the team at ConversionXL up to 6 rounds of tests before they determined a landing page variation which led to The Truckers Report’s 79.3% conversions. And that is the power of a documented strategy.
Good marketers will not reinvent the wheel every day. Instead, they replicate what already brought about good results for them. They know what will work effectively as they documented their strategy and measured each detail when it was executed.

9. 58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos. (Source: Social Media Examiner)

Visual content is undeniably an important and effective format of content (particularly videos and infographics). However, a survey report conducted by Social Media Examiner show that there are more than 50% of marketers prefer “original written content” (for instance blog posts, articles and ebooks) over visual one.

In fact, visual content requires more cash investment compared to written content. So start wil your blog post or other types of content and scale or evolve from there if your audience need or want that.

great content marketing strategy

10. B2B marketers use an average of 13 content marketing tactics. (Source: TopRankBlog)

Smart marketers always know to take advantage of marketing tactics to maximize the effectiveness of their efforts. To be successful, you will need to incorporate more than one tactic, from finding marketing opportunities within social media channels to using visual content.
Don’t forget to diversify your content while maintain what you are focusing on. Creating many types of content to attract people and distribute them though relevant channels to reach out to the right prospective customers.

11. 70% of B2B marketers rate in-person events as effective. (Source: TopRankBlog)

Hosting conferences will give you great opportunities to talk to passionate audience who is interested in your information. As a result, this performs as an effective way to grow your blog and sell high-ticket services.

However, in-person events will likely bring about better results for B2B marketers than for B2C marketers. So an useful advice for you is that you should learn to get speaking gigs, and use that platform to develop your business.

Content Marketing: How to Push your post Go Viral in just 7 steps?

By Jessie L. Morgan → Saturday, November 11, 2017
Do you want to make your content go viral? (viral content marketing)

Do you want your site to have got millions of traffic without any high costs?

If the answer is yes, you obviously need to know about ways to craft contagious content.
content marketing, viral content marketing
That’s what I’ll share in this article. These 7 steps to push a content go viral will help you to push the little “traffic button” on the internet without fail.