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Content Marketing Metrics

10 key content marketing metrics you should be tracking today

By Jessie L. Morgan → Monday, September 16, 2019
More and more marketers use content marketing as an integrated part in their campaign. However, not all of them are sure about what content is effective and what isn’t.

In fact, one of the main challenges of B2B business is to measure the effectiveness of their content marketing campaign. That’s where content marketing metrics come in.

To evaluate the overall campaign, you will have to use many different metrics. Here are some key metrics you should be focusing on:

10 key content marketing metrics you should be tracking today