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Case Study

7 Content Marketing Case Studies Every Marketer Can Learn From

By Jessie L. Morgan → Thursday, September 12, 2019

It’s not easy to evaluate the results of a content marketing campaign. And it’s not simple to forecast if it will be a big success or a terrible failure. Fortunately, we still have successful case studies of to look at in order to see its impact and learn from the process.

Good case studies are a great source of idea and audience reaction, which you can learn and develop your own campaigns.

Let’s discover how content can help to cultivate your marketing efforts.

Email Marketing Campaigns

10 Examples of Successful Email Marketing Campaigns

By Jessie L. Morgan → Tuesday, February 26, 2019

As we all know, email marketing has become an integrated part of inbound marketing. An email marketing campaign aims at increasing communication between the brand and their customers so that companies can persuade customers to engage with them.

Everyday we receive many emails - whether from colleagues, friends and many channels that we subscribe before. So we are usually not comfortable with emails from other companies that are trying to appeal us and want us to connect to them.

However, there are many companies out there that have done very well at email marketing. Their campaign received wonderful results and leave us many valuable lessons to learn from.

So let’s go through successful email marketing campaigns to see how they can do it!

Viral Content

5 secret ingredients to create viral content

By Jessie L. Morgan → Tuesday, May 22, 2018

Creating viral content – the one that spreads over millions of people in a very short time is the dream of every marketer.

Now that we have so much viral content available on social networks, we have no choice but create our own to attract audience.