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B2B Content Marketing

How to choose a great b2b content marketing agency?

By Jessie L. Morgan → Saturday, September 14, 2019
Choosing an agency to help with your content marketing strategy is a big decision because it may cost you a lot of money. The agency you decide to work with will have to be the trusted brand that can help you achieve your strategic marketing goals.

In this article, you’ll find effective ways to identify the great content marketing agency that is most relevant to your demands.

The most important advice for you is that don’t find the best but the best fit. You shouldn’t find the largest or the most profitable agency, but the right one for you at this moment. Look at the agency’s culture to make sure it match yours. To do this, you will have to spend time on searching. Here are how you can do such an effort:

1. What are their strengths?

How to choose a great b2b content marketing agency?

Ask what they do best and what are their main service? If you want to hire an agency that helps you through all projects, ensure that they are good at your key requirements. Ask them if their services are focusing on B2B or B2C, if they excel at digital marketing, web design, public relations or lead generation, and whether they know your industry or not. After you have all this factors clarified, you can see they are a good choice or decide to find another one.

How To Start A Successful Content Marketing Campaign From Scratch

By Jessie L. Morgan → Monday, June 18, 2018
92% of B2B organizations are committed to content marketing

73% say their content are moderately or very successful

(According to The 2018 B2B Content Marketing Benchmarks, Budgets and Trends - an annual report released by Content Marketing Institute and MarketingProfs)

These numbers indicate that content marketing has become an important part in digital marketing campaigns and it’s obvious that only a few organizations are falling behind in their support of content marketing initiatives. Creating high quality content has been the main factor to organizations’ success.

As we know, to produce a successful content marketing campaign is not an easy task, it requires resources, dedication and patience. Failure to provide these factors will lead to misguided efforts, disinterested readership, and a waste of time, money and human resources.

If you are marketers who prepare to launch a marketing campaign, these 7 factors to start a successful content marketing campaign from scratch are exactly what you need to reach your goals.

Once you have applied all the factors in this article, you can count yourselves among marketers that say they are very successful.

1. Define your goals

Content Marketing Campaign Goal