How to craft effective email marketing content? (Part 2)

By Jessie L. Morgan Sunday, September 15, 2019
How to craft effective email marketing content? (Part 2)


Running email marketing campaign is an inexpensive and prudent way to attract customers. Not only can you save money on printing cost, but you can also make it easier for your recipients to learn more about your products and services.

However, to succeed with email marketing is not simple at all. Different from social media, email marketing are more personal, more targeted, and more dedicated to reaching out to a specific group of people. And what you need to do is crafting the content that can draw recipients attention and convert them into your prospects.

Here are some useful tips for you to create effective email marketing campaigns:

See more Part 1 here:
5 tips for crafting interactive Email Marketing Content


1. Craft a perfect subject line

People read your email because it contains the information that they are looking for. Or it arouses some other emotions that they are triggered to open including curiosity, excitement, etc. And the only way you can let your recipients know that you can address their needs or desire is through subject lines.

There are standard rules that you can follow to write great email subject lines: include action words, address the recipients directly, make the subject line unique, succinct, and short, and make it different from anything else they will see on the same day.

2. Personalize your emails

In fact, emails that are personalized generate better results than ones that are not. Therefore, you should personalize your emails whenever you send them to your contacts by input your customer’s name and target the email’s body to make sure it speaks to her/him but nobody else.
With the large amount of emails everyone receives everyday, your emails are likely to be lost in the fray. So try to make your emails not to be overlooked by personalizing them fully and differentiating them from emails of your competitors.

3. Make your emails clear first and catchy second.

Every marketer aims to create catchy emails. This is good as they can draw people’s attention. However, such emails can work only if they are clear enough to entice people click on them. As a result, try to make your emails clear as well as descriptive first, and pay attention to the catchy aspect then.

Doing this will help to make sure your recipients understand the purpose and main points of your emails. As a results, you will definitely go through the right way to get real results.

4. Focus on the body of your emails

The body of your emails must be short and to the point, and it must be relevant with the subject line. You can do this by dividing each main point into its own section and make the key marketing message stand out. Your short and to-the-point emails will give you a better chance to grab your audience attention.

5. Show benefits rather than the features of products or services

If you are marketing something in your emails, remember to show your customers the benefits they will get if they buy them. This will help to bring about a more realistic picture of your products, which make them become more valuable towards customers.

Of course you can discuss both the benefits and features of the products or service. Features are all the elements of what you sell and those are what customers can benefit from. So be a smart marketers! Tell about your products or services’ features and show people how their life would change because of them.

Focusing on customers benefits would help you to go further toward helping them to understand how unique and useful your products and services are.

6. Let your personality shine

Every email you write, show your personality in it. Such an effort will bring about a amazing benefit: You can raise brand awareness through your emails. Personality definitely helps to identify personal brand. While keeping your emails professional, let your personality shine is the best way to make you stand out in the crowd.

7. Don’t spam

Not to spam your readers is most important thing you need to keep in mind in email marketing. Not only can you not deliver the message you want, but your readers also have bad feeling about you and they are likely to unsubscribe if this happens so often.

8. Call to action

Every time you write emails, end with a clear call to action. For example, you can add "Click here to buy," or "Click here for more information." Don’t forget that the very end purpose of email marketing is to get your contact list to engage with you.


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