Content Marketing: How to Push your post Go Viral in just 7 steps?

By Jessie L. Morgan Saturday, November 11, 2017
Do you want to make your content go viral? (viral content marketing)

Do you want your site to have got millions of traffic without any high costs?

If the answer is yes, you obviously need to know about ways to craft contagious content.
content marketing, viral content marketing
That’s what I’ll share in this article. These 7 steps to push a content go viral will help you to push the little “traffic button” on the internet without fail.




Table of contents
  1. 1. Make your content easy to share
  2. 2. Bring people benefits if reading your words
  3. 3. Make pieces easy to scan
  4. 4. Use visual materials
  5. 5. Make it real-time
  6. 6. Don’t wait for your content to go viral, push it!
  7. 7. Do your research

Content Marketing go viral
Content Marketing: How to Push your post Go Viral in just 7 steps?

1. Make your content easy to share

This sounds simple, but many content creators forget about it. Unless you use social networks in which content are shared easily, you’ll have to add sharing features on your site. Many blogs or websites don’t have easy-to-locate sharing buttons, which means that you miss a valuable chance to push your content go viral. Make sure that yours are easy-to-see at the top and/or bottom of your posts.

2. Bring people benefits if reading your words

People will not read your content if it brings nothing for them. So try to draw their attention with a irresistible succinct title which sensibly tells them the benefits if they read you content. Don’t forget to highlight the benefits in the first paragraph of each article. According to researches, negative angles perform better, perhaps because readers can empathize with a pain or fear the outcome of not applying what you say.

Example: “The worst economic dip in 30 years” or “7 mistakes you must avoid in an interview”.

However, people will not click on the link if they think it is boring no matter how useful it is.
Here are some tips that make your title better:

  • - Make it special
  • - Try to make it something that grabs the attention
  • - Use power words to make it impressive and astonishing.

3. Make pieces easy to scan

If you are crafting very long-form content, remember to make it easy to scan. Your audience are lazy to read a long paragraph so try to break it into several short (three or four lines) paragraphs. Or you can make it more attractive by forming a list or designing an infographic that are still informative. These are the two most liked types of content (according to researches by Buzzsumo).

4. Use visual materials

When your post is integrated with images or videos, people will be likely to watch and share more. What is more, they can share your images on channels such as pinterest and princess. If you want to post videos and photos on your site, remember to get copyright permission if you don’t own these materials.

5. Make it real-time

Content marketing will be more effective when it is real-time. Several posts go viral when they focus on up-to-date events. Many bloggers and marketers make use of current events and audience’s feedback basing on the fact that people want to be a part of trends. They will share such posts because the content touches their feeling and/or proves that they are cool and updated.

However, chiming in on a major event doesn’t always make you stand out, because there are thousands of people doing the same thing. Sometimes you can take a firm stance against what others are saying to draw your audience’s attention. But remember not to turn into a jerk or become offensive while challenging the status quo.

6. Don’t wait for your content to go viral, push it!

Never just post your content once and on one channel. Make it more popular among people by posting it on as many platforms as you can. There are many available channels that you can use such as Facebook, Twitter, Pinterest, Google+, and so on. Share it with groups or forums which concerning the same topic, and email it to your contacts and customers. And last but not least, share it with our own social network accounts and ask your colleagues and friends to share it.

7. Do your research

After your content is published, follow it and analyze social metrics to measure the outcome. You can use the tools to learn how people react to your content, what type of content is the most attractive to your audience, what time is the best time to post, what tone is suitable for your audience, and so on. Maybe you don’t succeed at the first time, so remember to use practical data to evaluate your campaign and then make changes if it is necessary.

Conclusion

Going viral (viral content marketing) is a touch thing to engineer for most of content creators. It’s not only about the content itself, but also about how you form and market it. Here are 7 steps that you can apply and see what happens:

  1. 1. Make your content easy to share
  2. 2. Bring people benefits if reading your words
  3. 3. Make pieces easy to scan
  4. 4. Use visual materials
  5. 5. Make it real-time
  6. 6. Don’t wait for your content to go viral, push it!
  7. 7. Do your research

I’m sure that you will be impressed with the results.


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